LONGLIVETHEPPL is a lifestyle clothing brand created by artist/activist Jakal El-Malik (also known as Beezy The Bruh) to celebrate Black love, empowerment, and resistance.
Fashion is an integral part of how we express ourselves. It is a reflection of our sense of style and to a certain degree - our beliefs. With this in mind, LLTP looks to blend urban hip hop fashion and politics to cultivate a brand that represents the people and a movement that promotes love, empowerment, and resistance.

While this brand is centrally-focused on the experiences of Black Americans, LONGLIVETHEPPL advocates for the inalienable human rights of ALL people regardless of race, sex, gender identity, ethnicity, nationality, sexual orientation, education level, economic status, etc.

We look forward to working with different community leaders, organizations, and resource centers as we all push forward in the global movement for liberation.

Long live the ppl!