Blog RSS

There's Only One Motherland: The Need for Black Unity

The African race is arguably the most culturally diverse race on the  planet – with a wide range of religious beliefs, customs, and traditions. Africa itself, the second-largest continent, is home to over 50 countries. Despite our respective cultures, individualization has never been a pressing issue for African people. The exact opposite, however, – LACK OF UNITY probably tops that list. Whether you’re Nigerian, Jamaican, African-American, etc. we’re all AFRICAN people. While we may have our distinct cultural differences and ethnic groups, we must take pride in being African people first. We struggle as a people at putting away our differences for the greater good of all African people. The potential of our greatness is evident in the many conscious...

Continue reading

The Pro-Black Clothing Brand That Gives Back

LONGLIVETHEPPL is a pro-Black lifestyle clothing brand created to celebrate love, unity, and empowerment in a way that centers Blackness and our path towards liberation for our people. But we believe true empowerment goes beyond just clothing. In 2017, we donated 5% of our profits to charity and decided that we wanted to have a bigger impact in 2018. So this year we are donating 25%! Our goal is to raise ONE MILLION DOLLARS for Black activist groups, non-profit organizations, and pro-Black initiatives by 2020. 2018 Organizations: Black Girls Code - a not-for-profit organization that focuses on providing technology education for young Black girls. Website:   Young Black Men Leadership Alliance - a non-profit organization focusing on leadership development for...

Continue reading

A Black-Owned Brand You Can Trust

LLTP was created by artist/activist Jakal El-Malik (also known by his stage name, Beezy The Bruh). He grew up in the inner-city of St. Louis, Missouri witnessing widespread poverty, a poor public school system, and liberal racism among many other issues in his community. It wasn’t long before he realized that all these deep-rooted problems were intrinsically linked.    After high school, Jakal left St. Louis to attend college at Missouri State University in Springfield, MO where he earned a Bachelor’s of Science degree in Media Production. While attending the university, he noticed how institutional racism operated with the same function on college campuses and in the workplace as they did at home.   Jakal became more active in his community by organizing...

Continue reading